Ārem Beauty represents the harmony between nature’s wonders and products that are cutting edge.
We believe in always evolving and learning from the world around us by keeping you,
our community, at the very core of it all.
Using clean, nourishing and organic ingredients, our proprietary formulations are a powerhouse of nourishment. Our products are sheer, natural and are built to empower you.
In our journey towards a zero waste world, our packaging, product design, supply chain, and
manufacturing processes aim to minimize the waste and carbon footprint generated through each
Ārem product, so we not only nurture your skin, but also we treat our planet with care.
It's what's inside that truly matters! We harness the benefits of clean & powerful ingredients, by only using certified organic and Cosmos / USDA approved ingredients that are non-toxic, vegan, cruelty free, and ethically sourced.
Our proprietary formulas have been developed over 2 years of R&D with our formulation partner in Italy to design products that apply like a dream, are loaded with skin benefits and most importantly look beautiful on all Indian skin tones. Click below for our full ingredient glossary.
Approach to Packaging
By discarding unnecessary layers of packaging and carefully picking the right materials, our design reduces waste, is non-toxic to the environment, and enables easy, one-step recycling.
Born and raised in Mumbai, Reema Patil, pursued her under graduate degree from Purdue University, in the United States, and began a banking career in Mumbai immediately after. It took her a few years to truly realize that her true calling was something else, something that allows a lot more color and expressionism.
Leaving her finance career behind, Reema moved to New York City to professionally study make up where she learned techniques specializing in beauty, fashion and special effects film, from some of the most renown make up artists in the world. it was here that she mastered her craft and was introduced to a plethora of products that allowed her to gain a deep understanding of what makes a product truly beneficial, and the kinds of long term effect that ingredients can have on your skin as well as your overall well-being.
Today, Reema is a practicing make up artist in Mumbai, with over 7 years of experience with projects ranging from television, fashion, music videos and events. Through the years, she began specializing in Bridal Makeup and delivering her signature ‘fresh bride’ look. She says it is the ability to see the joy in the clients face on their special day, that makes it truly worth it.
Thinking, breathing and dreaming makeup lead her on a gradual path to the creation of her own beauty brand. This journey began in 2017 with the goal of meeting not only make-up artist standards, but also those of dermatologists and green chemists.