Are all natural make up products good for you?
Although still open to interpretation, claims such as ‘natural’, ‘green’, ‘clean’, have no set definition as yet and without a standard, can be misleading and open to misuse. When the terms ‘natural’ and ‘organic’ were used to describe edible products to signify that products made with ingredients that came from nature are better than those made in a lab. As this awareness grew into the cosmetics segment, brands had learned that consumers
Packaging Wars
One of the most debated topics and possibly the hardest puzzle to solve
New Age Beauty Ethos
Beauty, make up, and cosmetics are an ever-changing landscape with constantly shifting trends
Nature and Science, when all powers combine
The quest towards finding the right product is somewhat of an overwhelming experience