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    Skin is the largest organ in the body and it performs many important functions. One of them is the ability to produce the pigment melanin when stimulated by UV light. Melanin darkens the skin (making it appear tan) in order to protect if from sun damage. We come in a variety of skin tones and under tones. In this article, we're going to cover the most common Indian skin tones

    Although still open to interpretation, claims such as ‘natural’, ‘green’, ‘clean’,  have no set definition as yet and without a standard, can be misleading and open to misuse. When the terms ‘natural’ and ‘organic’ were used to describe edible products to signify that products made with ingredients that came from nature are better than those made in a lab. As this awareness grew into the cosmetics segment, brands had learned that consumers