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    clean makeup Tag

    Although still open to interpretation, claims such as ‘natural’, ‘green’, ‘clean’,  have no set definition as yet and without a standard, can be misleading and open to misuse. When the terms ‘natural’ and ‘organic’ were used to describe edible products to signify that products made with ingredients that came from nature are better than those made in a lab. As this awareness grew into the cosmetics segment, brands had learned that consumers

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